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THE FINAL GOODBYE TO RAKUTEN?

'Vegan Nations' advances in the 'race' to sponsor Barça

Published:22/01/2022 - 08:19h

Updated:22/01/2022 - 15:18h

FC Barcelona ends its contract with its Chinese sponsor, Rakuten, at the end of the season. With this on the table, new information has revealed who could be the new 'sponsor' of the institution

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The FC Barcelona has kept to the earring in the wintry market of all that that can arrive to 'cost zero' at the end of the season. Besides, also it has taken into account each renewal of agreement that have to do in his staff, being the one of Ousmane Dembélé, Ronald Araújo and Gavi the but important. However, Rakuten, the one who is his current sponsor, finish agreement to final of this season, and seems that it already would have spare.

According to an information of the newspaper 'Plough', the company that would have the advantage in the conversations with the club, for the moment, would be 'Vegan Nations', a global community created by an Israeli company that founded in 2017. Said organisation possesses his own criptomoneda called GreenCoin -by his acronyms, GRNC- and works through the technology 'blockchain', by what does not need intermediate to work.

Nevertheless, this would not be the main source of income of this new 'sponsor', and is precisely this data the one who does that it was 'winning terrain' in the career´´ by the sponsorship of the elastic culé. And it is that there are companies as 'Chiliz' that base his operation strictly in criptomonedas and have his financial value only in these surroundings, by what would be something that would subtract him leadership in front of the eyes of the managerial blaugrana.

Spotify presents like option

The company of multimedia services Spotify, that offers the reproduction of music in 'streaming', has stepped advance and wants to follow triumphing. As it has indicated 'Sportive World', the company would be aiming as an interesting alternative die to his power like mark and his evident solvency to economic level. Besides, it is recognised to world-wide level with his million users, something that goes very of 'the hand' with the Barça, the one who is the club with more followers in social networks, reaching the more than 400 million subscriptores.

In this context, to Spotify suits him the capacity of the entity to cultivate the loyalty followers, as well as the data that has the club of these million fans, since they can serve him to the Swedish mark to continue growing. This union could generate him to Joan Laporta between 30 and 60 million euros to the year, everything clearly in function of the variables and of the fields that can agree both parts in the agreement.

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