FootballCan 2041 chooses the three projects that will transform the football of the future

The jury of the contest FootballCan 2041 has pronounced . A Spanish project, Brintia, another British, Pledgeball, and one more pertinent of Hungary, Pressenger, have been the three winning proposals in the categories of inclusion, sustainability and diversity, respectively. The final decision has not been at all simple taking into account the quality of the greater part of the more than 150 ideas sent from more than a treintena of countries.

Two months ago, Bank Santander wanted to step forward in his global strategy FootballCan, with which champions the capacity of the deport king like transformer of the society and engine of progress. The new bet, FootballCan 2041, looked for to imagine, through technological and innovative proposals, how would be the sport king inside two decades. And now, thanks to the resolution of the contest, already begin it to see something clearer.

The project that more punctuation has received in the section of sustainability by part of the jury has been the British Pledgeball, an original idea that bets by the creation of a singular competition that will head that club whose fans reduce more his footprint of carbon in the days of party. How? For example, assisting to the stadium in bicycle or consuming in his alone interior ecological products. All thinking in the sustainability and the respect to the environment.

The Spanish representation in the podium of FootballCan 2041 has run to charge of Brintia, a project centred in the inclusion, of the that the jury has stood out especially his positive impact in the life of the people and in the progress of the society. The Spanish proposal centres in the connection between chips intercutáneos and a virtual assistant, through which the person that carry them can communicate with his club or his favourite competition and obtain all type of answers according to his needs or his type of disability.

From Hungary arrives Pressenger, the winning proposal in the section of diversity. It treats of an innovative and inspiring idea based in the utilisation of some new lentillas intelligent that will automate the creation of contents, so much of masculine football as, especially, of the balompié feminine.

They have formed part of the sworn members of the two companies organisers, Bank Santander, GSIC powered by Microsoft, and of other entities patrocinadoras as UEFA, LaLiga Santander, Conmebol, Twitter, Juan Matta through Common Goal, ESPN, Foundation Universia and Mark, in addition to Ronaldo Nazario like ambassador of Bank Santander.

Each winning project will receive 10.000 euros in metallic, a year of membresía without cost in the GSIC, a plan of advice and the execution of a pilot project valued in other 10.000 euros.

The project FootballCan 2041 will conclude, in June, with the projection in Movistar of two documentaries of fiction imagining how will be the football of the future inside 20 years. The thread argumental of these productions will be, through a jump to the future, the set up of a dream in which the inclusion, the diversity and the sustainability are able to build a society that progresses and grows. And, all this, with the football like starting point and as unbeatable half to achieve that this dream have happy end.