The most popular clubs in Europe: Where is Barça?

The European clubs have initiated or accelerated his digital transformation in the last years. The most remarkable appearance of this digitalisation is the fast increase of the use of the social networks, that have turned into the most important media, so much for the fans as for the clubs. The fans are accustomed to interactuar with his favourite teams during the parties, already was in the stadium or in his homes while they bet by the victory in any of the houses of bets that can find in 'Bet TV'. But thanks to the social networks, also have the possibility to interact with his teams and favourite players out of the terrain of game.

The best clubs of the European football compete in social networks for winning followers, mainly with the aim to increase his popularity and the income by merchandising and sponsorship. Taking into account the number of followers of the official accounts of the clubs in Instagram, Facebook, TikTok and Twitter, the FC Barcelona is the second more popular club of Europe. The Barcelona team sum almost 250 million followers in his digital channels. Instagram Is the platform that accumulates more followers of the club, with a total of 109 millions, followed more than near by Facebook (103), Twitter (19) and TikTok (16). In spite of the bad sportive situation and economic that crosses the entity, the tendency of the social networks of the Barça keeps on being upward.

European clubs with more followers in social networks

The Real Madrid is the club with more success in the social networks. The white team accumulates 291 million followers in his digital channels: Instagram (120), Facebook (112), Twitter (42) and TikTok (17). One of the keys of the success of the merengues is that they enjoy of a big popularity in the Arab countries. Also it is necessary to take into account that they have won five of the last nine editions of the UEFA Champions League, the tournament of clubs of football more prestigious of the European continent, that, besides, is the second sportive competition of the most been still in world the social networks, with more than 211,4 million followers. In spite of this, the Barça has achieved recortar differences regarding number of followers in the last years, and the brecha with his direct rival is increasingly small.

The Manchester United closes the podium of the European clubs with the greater number of followers in the social networks. The Network Devils keep on being the most popular club of the Premier League, although the team there is not struggled by the titles neither to national level neither in the Champions League in the last years. Unlike the Spanish clubs, the success of the English club in the digital channels is due to his tens of million followers in Facebook, that follow to the club for many years. In total, the Manchester United accumulates 171 million followers in the social networks: Facebook (74), Instagram (54), Twitter (31) and TikTok (12).