A Chinese fan, with the mobile phone and mask in the Camp Nou


LaLiga, pioneer in signing an alliance with TikTok to explode the Chinese market

Published:23/04/2020 - 18:38h

Updated:23/04/2020 - 18:38h

Strategic agreement the one who has achieved the patronal of the Spanish football to grow in China. LaLiga turns into the first football competition in signing an alliance with TikTok

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The patronal of the Spanish football has turned into the first competition of the deport king in signing an alliance with the social network that is having greater growth in China, TikTok (Douyin in the Asian giant). The platform of short videos will be social half 'partner' of the championship suspender belt during a year, in a pioneering agreement in the international football.

The strategic alliance has the aim to increase the visiblidad of LaLiga in China and, little by little, in all the Asian continent. It fits to take into account that the institution chaired by Javier Thebes already had had contact with TikTok before this agreement, since LaLiga was of the first big European competitions in opening a profile in the platform.

In March of the past year achieved the 'challenge' more multitudinous in Spain: #HolaLaLigaSantander, that gathered to more than 50 million users of all the planet. TikTok Explains already with 400 million active users and is one of the social networks of the immediate future, as it does some years was it Instagram. With the alliance, LaLiga will increase significantly the scope of his contents in this platform, multiplying like this his presence in China.

In the actuality LaLiga has more than 1,3 million followers in this social network, and follows giving steps to grow in an Asian continent that has turned into the big ambition of Javier Thebes from does years, beginning by the changes of schedule of the parties of the last campaigns to achieve a greater audience in Chinese earths.

By his peculiarity to be a platform of short videos, TikTok has turned into an ideal tool to give to know to the Spanish clubs, to his stars and to his cities in the Chinese market, that from always has followed very closely the Spanish championship.

LaLiga Follows giving steps to benefit of the Chinese market

The patronal already has opened offices in Peking and Shanghai and has associated with iQiyi Sports, 'broadcaster' of the Superliga of China. Besides, also it has advised to the clubs of First Division to create his profiles in TikTok and improve his visibility, until the point that 18 of the 20 clubs of LaLiga already have created an account in Douyin and manage it of active form.

The alliance, in definite, is a step more in the strategy to carry the mark of LaLiga to the houses of the 'fans' Chinese, increasingly numerous in the distinct stadiums of First and Second Division, already are split between big clubs or teams more modest. LaLiga, by the way, account already with more than 100 million followers in his social platforms and has opened 22 profiles in 12 social networks distinct. The digital world, in process of conquest.

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