Spotify 'revolutionizes' Barça's shirt for El Clásico

The alliance between Spotify and the FC Barcelona to beginnings of season brought achieve several novelties that could incorporate in the T-shirt of the first team during the course of the campaign. One of them was the change of the logo of the company in the frontal part for some commitments of big importance.

It is thus that the Barça has desvelado through his social networks that for the commitment suspender belt of this Sunday in front of the Real Madrid will be carrying the emblem of the singer Drake in the torso of the T-shirt, with the reason to commemorate the record attained by the artist, when being the first in reaching the 50.000 million reproductions in the platform of 'streaming'.

This will be the first time in the course that the masculine team will not carry the logo of his sponsor but lucirá a Sty, that corresponds to the mark promoted by the cantautor Canadian. As it informed the club to the moment to do official the 'partnership' with Spotify, foresees that this type of modifications in the uniform occur in more occasions.

🦉 @Drake 💙❤
First artist in reaching the 50.000 million reproductions in @Spotify. First artist in being present in the T-shirt of the FC Barcelona. pic.twitter.com/eg0y1gn7qt

— FC Barcelona (@FCBarcelona_is) October 14, 2022

Official communiqué

"One of the key axes in the alliance between the FC Barcelona and Spotify is to join the football and the music to connect like this with new audiences all over the world. Now, to approach these two fields that share his capacity to join to the people and wake up the emotions of the fans, the first team of masculine football will jump to the terrain of game in the Classical of the Sunday with a T-shirt that, for the first time, no lucirá in the frontal the logo of his partner main, but the emblem of an artist of international renown: the singer and composer Drake, winner of 4 prizes Grammy and the first in reaching the 50.000 million reproductions in Spotify".

"Like this, this 16 October, in place to read the name of the service under subscription of audio in streaming more popular of the world in the leading part of the Barcelona T-shirt, the viewers and viewers that follow the party against the Real Madrid will see the silhouette of a sty, that corresponds to the logo of the mark promoted by the Canadian singer. Spotify yields like this this privileged space in the T-shirt of game, like part of an action that frames in the partnership with the Club and that includes between the activities that will carry out inside the alliance of both marks to offer innovative experiences for the fans of the football and at the same time help to arrive to new publics through the music".

"As already it announced in the moment of the ratification of the agreement foresees that this type of changes in the frontal of the T-shirt will be able to give in more occasions along the season".

"To give to know the design that lucirán the players, the Club and Spotify have explained at all more and at all less than with the same singer, that has published through his profile in Instagram -where has more than 120 million followers- a content with the T-shirt. An unveiling to the cual the Club and Spotify also have added through his social networks, with different audiovisual contents that show this only design".