HE HAD TO COVER THE BRAND
Controversy between Nike and Adidas after the homage of Leo Messi to Maradona
Published:1/12/2020 - 12:54h
Updated:1/12/2020 - 12:54h
Lionel Messi celebrated his goal showing a T-shirt of Newell's in which it saw his sportive brand, which is the competition of which sponsors to the Barcelona team
This Sunday the Barcelona showed that the made in the Olympic of Kiev did not go only a destello futbolístico, but a reality, as the Catalan club showed very upper to the Osasuna and finished achieving a necessary victory to accommodate the course of the team. However, what more called the attention of all was the gesture of Leo Messi after marking his goal.
The Argentinian star was the one who would seal the goleada (4-0) in the Camp Nou and made him a very moving homage to Maradona, showing the elastic of Newell's Old Boys with the '10'. Nevertheless, all can tonarse very dark, as that detail would mean the beginning of a commercial conflict between the two marks that sponsor both T-shirts.
What for many was one of the most moving gestures of the weekend could turn into the beginning of another problem for the Catalan entity, since Leo Messi showed a T-shirt that is publicitada by Adidas, something that is forbidden because the mark that sponsors the club culé is Nike; what means that the Barcelona can become sanctioned by a near figure to the 3.000 euros.
Besides, for Guillermo Ricaldoni, specialist in sportive marketing, all this situation could have avoided if it had covered the already mentioned mark. "It did not have to have it done. At least, it had to have covered the marks", explained justifying the hypothetical sanction that could pay the Barcelona team.
"The passion does not understand of reasons"
"It is necessary to be professional in the good and in the bad. It did not change at all if it covered the marks, the homage is done. It had to have kept besides a respect by the institution for which works", indicated Ricaldoni.
Finally, the specialist expressed the alternatives that had to have thought Read for homenajear to Maradona afterwards of his demise: "Maybe it had other alternatives, like using the T-shirt of the Selection. The one of Newell's would be the one who had manually and obviously has a special meaning for Lionel. The passion does not understand of reasons and, in front of the death forgive things", sentenced Ricardoni.