It CLEARS IT THE PSG
Neither the shirts pay the signing, neither Messi sold 1 million of them
Published:18/08/2021 - 11:38h
Updated:18/08/2021 - 11:38h
From the department of Márketing of the PSG deny the numbers that comment on the arrival of Messi
The arrival of Messi to the PSG left a hurricane mediático and futbolístico in half, with a presentation apoteósica that filled the Park of Princes and also revolutionised Paris, as well as a market that began to show big operations in the Premier, only able league to compete him to the French club.
When discovering that the possible entry of Messi will be of 120 million net euros in two seasons, the questions to To the Khelaifi enfilaron in an alone line: limit salarial. The president of the club commissioned to ensure that everything is in order and every time that it could, indicated that the income generated by the own signing already could solve everything.
It began to spread the possibility to having reached a total sale of one million T-shirts, something that from the own club denied publicly to avoid confusions, such as it indicated the attendant of Diversification of the PSG like mark, a department devoted to the marketing directly.
"It is a madness speak of such figures. Yes, the tendency of sales has been phenomenal, but are very far of the million of equipaciones sold.. Anyway, we have to do it with the times of manufacture of our partner and already was 'Nike', 'Adidas' or 'Cougar', all have the same approach regarding the production and the quantity of T-shirts that put in the market. There are not magicians", signalled in the statements collected by the daily ACE.
Although Messi is a volcano of money there is where go, there is not possibility that a signing pay from the shops of a club, was the PSG or any another, since neither is so simple the market neither neither the clubs aim to his shops like the main niche of income for each season.
Investments
What himself can suceder with the PSG is that it begin to generate new income by commercial concept, achieved through patrocinantes additional to which already has or in his defect, new agreements with which already possesses, in addition to all what can generate through his digital platforms.
