DELICATE MOMENT OF THE BARÇA
Sponsors, brand value and other problems of Barça 'post-Messi'
Published:25/09/2021 - 00:49h
Updated:25/09/2021 - 00:50h
Among so many open fronts at FC Barcelona, the economic losses after the departure of Leo Messi continue to weigh on the club
"The mark Barça is much more that a player" said the economic vice-president of the FC Barcelona, Eduard Romeu, does some days. The Barcelona are trying to face up to him the hard economic situation by which crosses the club, caused by the management of the previous directive and intensified by the pandemia of the coronavirus, but to which now has added him the worst possible ingredient: the exit of Leo Messi.
The Barça goes much more there that a footballer, this is true, but also is it the influence that 'The Flea', that is not a player any one, had for the club. Inside and out of the terrains of game. It was a machine of goals, assistances and creation of game, anybody can hide it, but also was a source of income importantísimas for the Barcelona entity and are seeing the consequences: in the sportive and economic, so that it was even more painful for the Barcelona.
It is necessary to remember that, in spite of the one who weigh him, Leo Messi was protagonist so that in the last ten or fifteen years the Barça turned into a global mark and that in Europe, America or Asia the companies threw the house by the window to sponsor to the team, that had the best player of the world, able to move masses and sell those that T-shirts wanted along his route (now the PSG very well knows it and is benefiting ).
It is impossible to know the scope of the influence of the 'crack' of Rosary in the arks of the Barça, but yes is necessary to highlight the report that published the consulting Brand Finance does some weeks, that aimed that the goodbye of 'The Flea' supposes to the Barça the reduction of 11% of his value of mark, that is of 1.266 million euros. With this premise, is impossible to deny all what represented Messi, a magnet for the sponsorships, sales of T-shirts and merchandising in general.
In the report, explained that the Barça will leave of ingresar around 77 million alone euros by the presence of 'The Flea', to what add him other 43 'kilos' by sales of T-shirts and other products of marketing. Of the same way, the Barça will leave to perceive 17 millions by the income in day of party and results in the field. 137 million euros in total. Like this of grave is the situation, but the 'ordeal' no for there.
Eduard Romeu confirmed, of some moodo, the forecasts of Brand Finance regarding the sale of T-shirts in the Barça. "We have to give him a radical twist to all our merchandising, that was not being very exploded. They said me that the T-shirts sold 50% without name and 50% with. And of this 50%, 80% were of Messi. What it is necessary to do is to open the fan to all the players. Sure that in merchandising will grow", explained the economic vice-president. Sure enough, the Barça leaves to win 43 millions with the T-shirts.
It will be very difficult that the sale of T-shirt of some player (or many of them) can at least approach to these astronomical figures. To the equal that achieve new sponsors, now that Rakuten and Beko have not renewed and will leave to sponsor the T-shirt culé. The directors have foreseen to generate near income to the 250 million euros in question of sponsors, but for the moment the situation does not invite to the optimism.
And the fans and partners?
Although the barcelonismo has taken better of the expected the exit of Messi, understand the reasons and reasons of the club, the reality is that his exit yes that has produced consequences. They expect some very grave falls in the abonos, that could become of 40 million euros (with influence of the exit of 'The Flea'?). 26.000 partners have given of drop in this season and, of a total of 83.500 credited, the Barça will happen to have only 57.262.
To this, it is necessary to add the true reticencia that are having the partners when going to the Camp Nou, in what it affects, obviously, the quality of the team and the fear that continues by the coronavirus. The Barça only has achieved to sell all the tíckets available in the party of the Bayern and remains to ask... The stadium will go back to fill when they can sell all the places? Remembering that of all the tourists that visited the feudo blaugrana for, mainly, see to the best player of the world in the field.