ARTIFICIAL INTELLIGENCE
Barça Vision partners with Qloo to enhance its global strategy with AI
Published New:9/07/2025 - 20:10h
Updated New:9/07/2025 - 20:10h
FC Barcelona incorporates Qloo as an official data provider to personalize digital experiences with artificial intelligence and expand its global community.
Barça Vision has sealed a strategic alliance with Qloo, a pioneering company in predictive artificial intelligence, with the aim of strengthening its global digital expansion. Thanks to this collaboration, FC Barcelona's innovation area will have access to cultural and behavioral data to personalize experiences, improve its connection with fans and generate new sources of income.
With this association, Qloo becomes the Club's official data provider, providing cutting-edge technology based on AI to transform the relationship between Barça and its global community. One more step in the consolidation of the Blaugrana as a benchmark also outside the field of play.
Barça Vision and Qloo: alliance to transform the digital experience of the fan
Barça Vision, FC Barcelona's unit dedicated to digital innovation, has announced a strategic alliance with Qloo, a company specializing in predictive artificial intelligence. This agreement aims to enhance the personalization of the club's digital initiatives, better understanding its global community and strengthening ties with its fan base.
Qloo, founded in New York, has established itself as one of the leading technology companies in the analysis of cultural tastes and consumption preferences through its own Taste AI™ tool, capable of collecting and continuously updating data on millions of users worldwide.
What Qloo brings to FC Barcelona: data, personalization and new opportunities
Through this collaboration, Barça Vision will be able to access detailed and updated information on the tastes, behaviors and lifestyles of Barça fans, segmented by regions and profiles.
Key applications of Qloo's artificial intelligence:
- Advanced segmentation of global audiences.
- Hyper-personalized marketing campaigns by market.
- Design of immersive digital experiences adapted to each profile.
- Identification of new commercial and loyalty opportunities.
This layer of intelligent data will allow the Club to refine its growth strategy off the field, generating both economic and emotional value in the relationship with its fans.
Barça Vision reinforces its leadership in technological innovation in sports
The Barça Vision project is part of the Club's digital transformation strategy, which seeks to turn Barça into a global reference in sports, entertainment and technology.
Currently, FC Barcelona's digital community already shows figures of great impact:
- The Barça Vision Discord server is the largest in professional sports.
- Thousands of fans interact in real time on this platform every day.
- The club continuously explores the use of emerging technologies such as blockchain, augmented reality and NFT.
With the incorporation of Qloo as a strategic partner, Barça Vision gains precision and adaptability, fundamental elements to continue expanding its reach in key markets.
Official statements on the alliance between Barça Vision and Qloo
Jordi Mompart, Director of Data and Innovation at FC Barcelona:
“Barça Vision drives next-generation digital experiences through emerging technologies. Our commitment to innovation is essential to deepen the connection with our fans and extend our global presence. With Qloo, we reinforce our AI capabilities to consolidate that vision.”
Alex Elias, CEO of Qloo:
“Current success lies in knowing your audience and adapting in real time. This alliance with Barça Vision is an opportunity to demonstrate the power of our cultural intelligence applied to sports and entertainment.”
FC Barcelona as a pioneer in the use of artificial intelligence in sports
Far from being limited to tactical innovation or performance on the field, Barça continues to explore new digital frontiers to lead also off the field. With initiatives like this, the club strengthens its position as a visionary entity, capable of anticipating the technological trends that transform the sports industry.
This commitment to AI not only translates into greater efficiency in marketing or communication, but also into a new way of understanding the relationship with fans, where data allows us to build more relevant, close and memorable experiences.
An alliance that looks to the future of fan engagement
The alliance between Barça Vision and Qloo represents a step forward in FC Barcelona's innovation strategy, which seeks to capitalize on the potential of artificial intelligence to boost the Club's international growth and transform the fan experience.
With advanced technology, precise segmentation and a data-centric approach, Barça reinforces its ambition to continue being more than a club, also in the digital ecosystem.
To learn more about the digital transformation of FC Barcelona, follow all the updates on FCBN.
