FC Barcelona makes digital history with 23.8 million subscribers on YouTube

FC Barcelona not only stands out on the field, being one of the most powerful clubs in the world, but also shines in the 2.0 world, establishing itself as one of the most media-savvy institutions globally. An organization whose digital leadership continues to mark historic milestones.

The figures prove it. The Blaugrana team reached 23.8 million subscribers on its YouTube, establishing itself as one of the strongest sports entities on this platform and surpassing giants such as FIFA (23.6 M) and the NBA (23.3 M).

📺 FC BARCELONA YOUTUBE CHANNEL

• In comparison with other reference accounts, Real Madrid has 18.1 million subscribers, LaLiga has 13.1 M, and Liverpool has 11.7 M.

This demonstrates Barcelona's consistency and investment in audiovisual content. In January of this year, the club barely exceeded 20 M followers. In just eight months, it has registered exponential growth.

Barcelona's digital management: historic figures on YouTube and Gamper 2025

The Catalan team highlights the recent management of the YouTube channel, especially in streaming events such as the Asian tour and the Joan Gamper Trophy 2025. These broadcasts have allowed Barça to climb positions in the global ranking of sports clubs.

Proof of this are the statistics of the Gamper 2025 against Como 1907:

1. Peak of simultaneous viewers: 3,282,834
2. Average of simultaneous viewers: 1,826,927
3. Unique viewers: 9.7 million
4. Total views: 18,746,962
5. Total interactions: 4,648,912 (4,637,310 reactions and 11,602 chat messages)

Barça expands its digital brand in Asia and sweeps with #GamperTrophy

Beyond that, Barcelona has achieved a remarkable reach in the Asian market, especially on the Douyin platform —a Chinese version of the social network TikTok—, where it exceeded 12 million views. In addition, it added more than 5,000 new followers to its official account.

Similarly, the hashtag #GamperTrophy exceeded 9 M views, demonstrating a growth that combines subscriptions, audience, and interactions. An impulse that consolidates FC Barcelona as one of the most influential sports brands in the world also in the digital field.