Barça will 'lose' money with its new agreement with 'Spotify'

The official announcement of 'Spotify' as new patrocinante official of the FC Barcelona​ is to the 'gone back of the corner', and with this, the club attains to approach the value of his active to the that had before the pandemia by COVID. According to an information of the portal '2Playbook', the agreement has closed by an annual amount of 62.5 million euros in the three years that will last the agreement, which divides in two parts.

The first of them goes in reference with the T-shirts of the club, with a mount of 57.5 millions, whose figure could increase in 10 in case to win titles. The logo of the company will be in the frontal of the T-shirt of the first masculine and feminine team, and also in the rear part of the clothes of training. On the other hand, the 'title rights' become part of the multinational, the one who will disburse five 'kilos' and will put his name attach to the of the stadium once was renewed. 'Spotify Camp Nou' will be the new title of the temple culé.

In comparison, the technological giant 'Rakuten' (the one who has agreement until summer) reduced his monetary amount of 55 to 30 millions, withdrawing his presence of all the sportive enclosure and of the T-shirt of the filial. The 'bonos' of the Asian company varied in 5 millions for winning the Champions League and 1.5 for obtaining the title suspender belt. The Turkish company 'Beko', by his part, had done with the sleeve by eight 'kilos, mount that afterwards it would increase until 19 to do presence in the clothes of training. However, to the equal that the Japanese company, also renegotiated to the drop and happened to reduce his amount in nine digits and yielding the sleeve.

In total, and by the moment, the Barça is increasing his profits with 'Spotify' by alone 2.5 millions in comparison with 'Rakuten' before the pandemia. What before were 74 millions between Turkish and Japanese in 2019/20, now will be 57.5. Nevertheless, the sale of the sleeve to a 'sponsor' different could increase the income and surpass the figures prepandémicas.

The feminine team and the 'verdict'

To these 74 'kilos' that supposed both sponsors (that at present only offer 38 millions because of the discounts that have negotiated) it would be necessary to add him the first feminine team that has to 'Stanley' in his frontal part. This alliance this estimated in three millions and half. 'Spotify' also 'will take the control' of this clothing, by what the accounts begin to do inside the offices condales.

In total, the initial offer of 'Spotify' would be 8.8% underneath of what offered his ancient sponsors before the pandemia (this including the 'title rights' of the Camp Nou, whose renewal will be list for the season 2025/26). However, the agreement, although it sound contradictory, is favourable for the culés, since it recovers part of the 'lost' in the campaign 2020/21 owing to the coronavirus.

Only two 'main sponsors'

Once it do official this union, only 'Nike' and 'Spotify' will keep like the patrocinantes main of the group blaugrana, waiting for some interested in the sleeve of the equipación. In an inferior level, find different global partners as '1xBet', 'Konami', 'Gatorade', 'Chiliz' and 'FBS'. In a stair underneath, the official partners of more renown would be 'CaixaBank', 'Scotiabank', 'Coca-Tail' and 'H&S'. The economic situation that has left the pandemia has affected to all the clubs, those who according to the last report of the UEFA, has reduced in 3% all the commercial income and by sponsorship between 2019 and 2020.