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Laporta shows his chest with Spotify: "It's the best deal in Barça's history"

Published:3/04/2022 - 13:53h

Updated:3/04/2022 - 13:56h

Joan Laporta explained the details of the commercial alliance with Spotify at Sunday's Extraordinary Assembly, stating that "it is the best sponsorship agreement in the history of FC Barcelona and one of the best in the world"

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The agreement with Spotify was one of the main economic aims of the club to promote the planning of the next season. The company of Swedish multimedia services will be the 'main sponsor' of the T-shirt of the FC Barcelona by the next four seasons and of the T-shirt of training until 2025. Besides, it will be the headline of the 'title rights' of the Camp Nou by at least 12 seasons, from 2024.

For the president Joan Laporta, east is the best agreement of sponsorship of the history of the Barça and one of the best of the world, since "it will allow to convert the installations of the club in a new experience of entertainment". Although the maximum leader culé did not detail the figures of the strategic alliance, ensured that the club had other better proposals economically, but chose to Spotify "by his recognition of our singularity and because the alliance is the one who gives us more strength to be a world-wide referent".

In this sense, Laporta announced that the company will create an exclusive application in Catalan tongue to improve the experience of the fanatical of the Barça. "This agreement gives us some synergies that promote to the Barcelona. Days like this reinforce our singularity, our model of club. This singularity is a privilege and have to keep it; while it was president of the club will defend it", manifested Laporta.

On the agreement of confidentiality between the parts, the mandator blaugrana sustained that "it is very common in this type of agreements; we understand that by his commercial politics Spotify do not want to give figures". Besides, it explained that the company yielded in the length of the agreement, by which asked to the managerial culé "maximum understanding because it treats of an agreement of patricinio that to the any club would like him sign".

The 'solutions' to the economic problems of the club

In his speech to the partners blaugranas, Laporta said that the directive "is giving the turn to the complicated economic situation of the Barça". "The agreement with Spotify surpasses to any one of sponsorship that have had the club in all his history, in a context in that we are seeing the light at the end of the tunnel, but at the same time are in a world-wide situation convulsa", argued the president.

Besides, it added that "it is evident that the previous board did not manage well, could not contain the cost and arrive to this situation; but they chose us to find solutions and the agreement that subject to vote forms part of the solutions". On the present of the Barcelona, the president thinks that, although the sportive results accompany, do not have to sleep. "The best Barça of is necessary reconstruct it it all together. There is a lot of work for doing, but go by the good way. The best of the barcelonismo arrives in the moments of maximum difficulty", puntualizó.

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