Messi 'marries' a brand that did not convince Barca

Leo Messi has signed with a new sponsor. The compañia 'BYJU'S' is a platform of rooted educational technology in Indian and has arrived to an agreement with the Argentinian so that it was his new ambassador multinational. Leo will be the first ambassador of global mark of this company that has like aim expand the education of form equitativa, accessible and affordable for the majority of people.

The mark, that already at the beginning of this year turned into the official sponsor of the World-wide Glass of the FIFA 2022 in Qatar, tried to announce in the T-shirt of the first team of the FC Barcelona before the Barcelona club signed by Spotify. It was in the previous months to the elections in that Joan Laporta went back to proclaim president when the commercial area of the Barcelona club contacted with this Indian company.

The negotiations, carried by the commercial direction that there was in the club during the electoral process, crystallised in a final offer of some 60 million euros more other 10 approximate millions in variables by different aims that achieved the team. The president of the managing commission, Carles Tusquets, was informed of this offer, that also knew when it arrived to the club the executive team that put Joan Laporta with the CEO, Ferran Reverter, at the front, and with the executive Alex Barbany also headed by the operations like director of income, has detailed 'Sportive World'.

There was not agreement

After assuming his new charges, both established contact with 'BYJU'S'. The proposal of the Indian group was for the T-shirt of the first team by four seasons and also contemplated some type of collaboration with the Barça Academy, given the educational character of the quoted company, that now will work of the hand with the best Barcelona footballer of the history.

Afterwards that the Barça considered that the offer was mejorable to economic level, 'BYJU'S' finished deciding withdraw his offer, although his owner was a big fan of the club culé. The course of Messi reinforced the decision of the Asian company and when the president Laporta tried to save the operation and activated a new contact with BYJU'S already was afternoon.