THE CLUB LOOKS FOR A NEW GLOBAL PARTNER
Barça and Spotify, about to sign: The agreement could be announced on Monday
Published:2/02/2022 - 22:02h
Updated:2/02/2022 - 22:02h
FC Barcelona and the Swedish company Spotify are close to signing a commercial agreement that will make the owner of the streaming music application the club's main global partner
The chain 'Goal' informed that the FC Barcelona and Spotify could announce next Monday 07 February the signature of the commercial agreement that will convert to the Swedish company in the relief of Rakuten like partner global of the institution. The new sponsor will pay to the Barça between 30 and 60 million euros to the year, more variable.
The agreement could include the cession of the 'title rights' of the Camp Nou, with which the temple culé would happen to call 'Camp Nou Spotify' from the next season. To close the agreement by the name of the stadium, east would be by a relatively brief period, as it advanced 'Catalonia irradiate'.
The directive expects to close a sponsor for the stadium on a long-term basis, but the company of multimedia services only would be intereada in a no upper period to five years. The advertising of Spotify lucirá in the clothing blaugrana from 1 July 2022, but still desconoce by how long will be the agreement.
Rakuten, previous sponsor culé, paid from the season 2017-2018 until the 2019-2020 55 'kilos' to the Barça by his sponsorship. The pandemia weakened the international relations with the Japanese company, that in the summer of 2021 communicated his intention of not renewing the agreement . In the last seasons, the sponsor alone deposited 30 annual millions in als arks culés.
Laporta Expects ingresar 80 millions by the sponsors
In addition to the main sponsor, the club also looks for new sponsors for the left sleeve of the T-shirt blaugrana and for the equipaciones of training. Beko Did charge of the sleeve of the T-shirt until 30 June 2021 and at the end of the present season will sack of the 'kits' of practice.
Companies like Cupra and his subsidiary SEAT have manifested his interest for signing like sponsors secondary, but Joan Laporta wants to ingresar at least 20 millions by this concept. Cupra Already is partner global of the Barça and secondary sponsor of the feminine team. The American company of criptomonedas, Polkadot, also has manifested his interest in sponsoring to the blaugranas.
