Taking into account that the Espai Barça will require of a powerful investment so that it can carry out without putting in risk the economic accounts of the club, is working to achieve a commercial name for the Camp Nou. Something usual in a lot of stadiums of the European continent -Emirates Stadium, Wanda Metropolitan...-.
na Of the roads of finance of the new Camp Nou will go through to put a commercial surname in the stadium. The Barça is working from does time in the Naming Rights to achieve an important economic injection of money that allow to carry out the works. In a principle spoke that the aim would be to achieve 200 million euros fruit of the agreement but the last forecasts are more optimistic and especula that they could arrive until the 300 millions.
The club already is in the final stages of the negotiations and has foreseen to summon an Extraordinary Assembly at the beginning of the 2018 where the partners compromisarios will have to approve the links with the new company and the length of the agreement, that will be of long length.
Besides, as it publishes "Sport", one of the companies already wanted to appear in the name of the Camp Nou from the next season whereas the others prefer to expect to the ending of the works of the Space Barça valued in more than 600 million euros. One of the conditions that has put the club is that the name of the mark always would go by behind the of Camp Nou.
Rakuten, inside
The commercial name is not clear where would be visible further of in the name purely. For example, Rakuten, that has substituted to Qatar from this same summer, is in the second gradería of the Goal North. Here it appears the 'R' of the Asian mark, as well as the name in big in the main façade -confront of the museum of the club-.