Montjuïc Olympic Stadium


Barça's strategy to attract fans to Montjuïc in 2023

Published:15/11/2022 - 12:34h

Updated:15/11/2022 - 12:34h

In order to reduce the economic impact of playing home games at the Camp Nou, Barça has defined a plan to improve the fan experience

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The works that keep in progress for the remodeling of the Spotify Camp Nou will carry to the FC Barcelona to contest his parties like venue in the olympic stadium of Montjuïc during the season 2023/24, in which the feudo Barcelona will cross the most critical stage before being able to be again enabled. In front of the reduction of squares that this involves, the directive already has defined an initiative to keep always near to the fans.

The fact to have a more limited capacity that in the case of the Spotify Camp Nou comports an important reduction of the income by concept of the sale of entrances. In accordance with the information of 'Sportive World', the executive train calculates that the losses could reach an alarming tope of 100 million euros along all the course, taking in account the visits to other present attractions in the usual house of the club.

In such sense, the Barça has the intention to carry a 'village' to the stadium that will house the parties of the club in this course, a similar initiative to the one of the tennis tournament Conde of Godó, as it aims the newspaper, during the days of party. This strategy supposes the deployment of 'stands' for the promotion of products or services, improving like this the experience of the fans of face to each important event of the team.

In these spaces also is possible the leisure and the recreation, that will allow to keep always near to the fans that by the course 2023/24 will not be able to see to the Barcelona where usually contest his commitments. Of this way, the previous of each party will be an authentic party in which each follower will be able to enjoy of distinct activities, in addition to the central event that will be each party of the Barça.

When it will play the Barça in Montjuïc?

With this, the club would ensure the greater possible presence of fans in the installations, minimising like this the losses that involves the fact of not being present in the Spotify Camp Nou, that has the capacity to house to more than them. It expects that the Barcelona sack of the feudo in May of 2023 and go back in October of 2024 to his parties ensu usual headquarters in the start of a new season.

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