Leo Messi, showing his T-shirt to a Bernabéu domesticated

THE MÁRKETING CULÉ, UPWARD

The T-shirt of the FC Barcelona already is valued in 200 millions!

Published:15/02/2018 - 14:09h

Updated:15/02/2018 - 14:21h

After the agreements reached with Beko and Damm, the FC Barcelona follows shooting the income of exploitation of his official T-shirts, until the point to accumulate some 184 million profits from the season 2010-11, as 'MD'

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If the FC Barcelona is completing some big results regarding titles in the last years, in spite of a past campaign in which so only could conquer the Glass of Rey, the reality is that from the point of view of márketing the things also are doing very well in the Barcelona club, at least regarding the exploitation of the income of the equipaciones.

The Barça has reached with Beko, the Turkish company of appliances, an agreement by which this will happen to pay 8 to 19 million euros to the club until 2022, keeping in the left sleeve of the T-shirt and in the back of the clothes of training, but also planting now in the frontal part of this same T-shirt.

The rise of income will allow to the FC Barcelona, always according to the information published by 'MD', surpass almost with total security the 200 million euros in concept of income by the equipación Barcelona, having the agreements signed with Nike and Rakuten.

The entity culé still perceives still 80 'kilos' of the sponsor technical, but from this summer will go in in force the agreement signed until 2026, by which the FC Barcelona will win a minimum of 105 and a maximum of 155 million euros adding the variable by titles, and after having recovered the management and exploitation of the FCBotigues and the licences FCB.

To all this, fits to remember that Rakuten pays 55 fixed millions and 1,5 'kilos' by each League and five by each Champions League, by what with all this the FC Barcelona ensures a fixed entry, annually, of 179 million euros by the three sponsors of the T-shirt and of 235,5 at most by season, as long as they fulfil the variable.

The Barça, one of the richest clubs

The logo of UNICEF follows besides in the back, and the Barcelona increased of 1,5 to 2 millions his annual contribution in February of 2016 with reason of the tenth anniversary of his alliance. Also it is necessary to add the agreement reached with Damm in the last days, until 2022, happening of five million euros to almost seven 'kilos' for erigirse in new global sponsor.

Audi, Movistar, Coca-Tail, Caixa Bank, Nestlé, Gillette or Konami are others of the signatures that contribute money annually to the FC Barcelona. In total, 46 sponsors, 27 of them regional, that allow that the club follow expanding and growing to all the levels year after year.

The quoted newspaper ensures that the FC Barcelona accumulates already around 184 million profits from the season 2010-11, in some spectacular figures that will follow allowing that the Barça was, as it already is, one of the richest clubs of the planet.

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