TOTAL IMPACT FOR THE BARCELONA
The tremendo impact of the signing of Neymar by the Barcelona
Published:30/06/2019 - 19:31h
Updated:30/06/2019 - 19:31h
The FC Barcelona contemplates the signing of Neymar of face to the next season. In spite of the big cost that would suppose the operation, the return of the Brazilian would have a sportive and economic impact very positive for the club
During the last weeks, the return of Neymar to the FC Barcelona has gone back an entirely real possibility. The Brazilian forward has clear that made a mistake in summer of 2017, moment in which it decided to abandon the Camp Nou for aventurarse in the multimillionaire project of Paris Saint-Germain. But in the French capital has not gone him all as he expected...
Punished by the injuries, the sportive failures and the deterioration of his public image, Neymar considers that it would be much better in the Camp Nou, where was happy. For the FC Barcelona, his arrival also would be very positive, since estamso speaking of a glorious footballer: it is fast and has dribbling, smell of goal, capacity to assist...
Neymar, besides, has very good relation with the staff culé. But the sportive and personal reasons are not the only in which the FC Barcelona backs to pose his possible return. The arrival of the Brazilian would suppose a tremendo impact mediático and economic, that would go back to relanzar the 'mark Barça.
In Mark, several experts on the subject have argued the positive reasons of his return. "His signing can have a big commercial impact, since it influences in the sponsorship, the campora, the rights of television, turn it... Has a lot of followers, but the most important is monetizar to these followers, that link to his signatures. Imagine you if the Barça achieves that each fan spend a euro in the mark Barça thanks to Neymar", ensured Carles Sang, CEO of SPSG Consulting.
Manuel Albuquerque, CEO and Cofounder of Primetag, thought on the same line. "With the contracting of Neymar, the Barça does not expect only sportive value but a return from the point of view mediático and economic. The sales of T-shirts, the entrances for parties, visits to the stadium, the rights of transmission and the honorarios of the sponsors are some of the sources of income that see affected when it hires to a popular athlete", commented.
Neymar, a social phenomenon
Albuquerque also incidió in the impulse that would win the FC Barcelona in the social networks with Neymar in the team. "Social phenomena like him serve to catapult the on-line sales", ensured, adding that "his profile in Instagram is an amplifier for the mark Barça, allowing him arrive to million people to global level, ultrapasando the national territory. By means of the networks of the footballer, the club achieves vehicular his own messages and improve his businesses". Therefore, it seems clear that the bet by Neymar would be very positive so much to economic level like futbolístico.