REPLACING RAKUTEN AND BEKO
Two candidates to sponsor the Barça shirt
Published:23/01/2022 - 06:55h
Updated:23/01/2022 - 09:06h
With a few months to go until the link with its two main sponsors of its shirt ends, Barcelona continues to evaluate proposals from different brands. The club's goal is to reach 75 million euros for sponsorship
From 1 July, Rakuten and Beko no longer will continue being sponsors of the FC Barcelona in his T-shirts. Thus, the Barcelona team needs to concretise an agreement what before that it allow him initiate the new season with other anunciantes. With the previous marks, the T-shirt of the Barça became the best paid. It estimates that with the new pact, the club would finish adding 75 million euros in income between both signatures.
Although Joan Laporta offered the possibility to add new sponsors during his campaign to the presidency, there has not been a formal announcement by part of the club up to now. From the dispatches, so much the CEO, Ferran Reverter, like the rest of the team of márketing have kept in constant trips and conversations in search of new agreements.
This demora in the operation has caused that the T-shirts that the Barça will use in the season 2022-23 do not have the patterned logos, something that already had occurred when Josep Maria Bartomeu was the headline of the presidency. In consequence, the entity had to pay a fine to Nike by the reprint of the new logos in the clothing.
The possible patrocinantes of the Barça
In accordance with 'Sport' exist several proposals for the main sponsorship of the T-shirt and estimate that the announcement could do in very little time. Signatures like Spotify or Vegan Nations have sounded in the last days. But the club has decided to take the things with patience to analyse in depth each proposal in procures to reach the most profitable agreement on a long-term basis.
Another of the options is Polkadot, the platform of exchange of cripto active American that has entered innovations when allowing a high number of transactions by second. On the other hand, it is the Chinese company Tencent, focused in the development of software. Recently, this mark has done with the first place in the 'top' of the companies with greater assessment in China, surpassing to Alibaba.