THE CLUB WANTS TO GENERATE NEW INCOME
Untapped resource! The Barça could take publicity in the pants
New information maintains that Barça is negotiating the sleeve of the shirt and also the back of the pants, an area never before used for sponsorship
The FC Barcelona is evaluating all the possible formulas to increase his income in profit of the Fair Play financial of face to this 2023. The exit of Gerard Hammered, Héctor Bellerín and Memphis Depay have given oxygen to the economy of the club, although from the area of Marketing also are looking for different agreements that allow to generate new economic resources.
The arrival of 'Spotify' has given him a timely twist to the T-shirt but from the breast of the club understand that still there are some resources that can be used. One of them is the sleeve, a space that previously used 'Beko' and that nowadays finds free. According to Spanish means, the Dutch company 'Philips' has gone in of full to do with this active, what would leave between two and three million euros if it closes during the season and some 9 'kilos' from the next campaign.
However, in the breast of the club are evaluating to explode another active never before used because of the multiple offers of sponsorship that have received: put advertising in the trousers of the first team. This space would give fit to an immediate injection of capital in the arks of the club and also in the Fair Play, since the Barça never has ingresado at all for that.
In principle, the zone of the uniform elected would be the rear because in the frontal part are so much the logo of 'Nike' as the shield of the club. In case that the Barcelona decide to commercialise the trousers with any of the companies ofertantes, the income could surpass the five million euros, an important figure that could go in increase in the coming courses.
The Barça would not be the first
Although the 'short' never has carried patrocinantes, the true is that the Barcelona would not be the first in doing in LaLiga. The Mallorca associated during the 2021/22 with 'Specialized', a mark of bicycles of high range. By his part, the Espanyol has carried different 'sponsors' in as 'Gro' and 'Crypto Snacks'. For the moment everything is to the expectation, but the vice-president of Marketing Juli Guiu will follow looking for new resources that benefit to the entity.
