HOMAGE To THE BARÇA And To CATALONIA
VIRAL: The most motivating announcement of Nike on the Barcelona
Published:14/03/2018 - 12:30h
Updated:14/03/2018 - 17:38h
The FC Barcelona and Nike have celebrated in the last days 20 years of commercial links, that began in 1998, and the mark has homenajeado the culture futbolística of the Catalan club with the sequence 'The Ball Makes Us Dwell', that already has done viral
There is 'spots' that motivate. And others, as the one who finish to launch Nike, that besides that represents all a homage to the culture and tradition futbolística of the FC Barcelona, valuing appearances of the Catalan culture like the 'castellers', Sant Jordi or the mosaics of Gaudí.
The American multinational Nike has celebrated to the big the 20 years that has fulfilled of commercial links with the FC Barcelona, that began in 1998, and has done it elaborating the sequence 'The Ball Makes Us Dwell', in which it highlights of spectacular way the relation between the FC Barcelona, heart of the Catalan capital, with his fans and the tradition that surrounds him.
Andrés Iniesta, the big protagonist of the 'spot' of Nike
The main exponent that stands out in the film is the culture of the good game or 'tiki-taka' that has characterised from does decades to the FC Barcelona. Andrés Iniesta, Sergio Busquets, Sergi Roberto, Samuel Umtiti, Gerard Hammered, Philippe Coutinho or one of the big stars of the Barça Feminine, Lieke Martens, are some of the big personalities that appear in the sequence.
"The passion by the club inside the city is something of what one darse immediately", has explained the Dutch Lieke Martens. "Like players, are conscious of our responsibility with the fans and the city; we do all what can to carry the success to the club, win big titles and do them happy", comments besides Andrés Iniesta.
Nike homenajea to the FC Barcelona and to the Catalan culture
In the 'spot' homenajea also to big figures that have dressed the elastic of the FC Barcelona and have turned into legends, as for example Carles Puyol, Ronaldinho, Pep Guardiola and the deceased Johan Cruyff.
On the other hand, it appears also a wide number of fans in different situations, launching the message that the players represent to all the barcelonismo. The film launched by Nike marvels no only by the spectacular images and sequences that can see, but also by the indirect homage to Gaudí and to the art and the Catalan architecture when having the 'spot' a style of mosaic patent from the start to the end.
