AFTER RENEWING WITH THE CITY
Goodbye To the agents? The 'case Of Bruyne' could change the model of the negotiations
Published:24/04/2021 - 16:21h
Updated:24/04/2021 - 18:51h
Kevin of Bruyne has extended his bond with the Manchester City without intermediaries, a practice that could do common in the football of elite given the little confidence of some players and the little reliability to the moment to fix his costs in the market
The news of the renewal of Kevin Of Bruyne with the Manchester City has not resulted excessively surprising, save by a detail: there was not a representative in the operation. Only it sufficed the presence of the father of the player, a lawyer and two analysts to agree the contractual extension of the bond of the Belgian.
It treats of an odd case after more than 40 years in that the agents have formed fundamental part of the football regarding the negotiations. Although other players, as Joshua Kimmich or Raheem Sterling also have adopted this modality, the case of Kevin Of Bruyne calls the attention by his weight in to the club that directs Guardiola.
In accordance with the sportive psychologist, Lorraine Cos, very near to several footballers, the reason could root in the fear in front of the notion that can have of his real value: "That they decide not having agent sometimes is by the confidence and security that have in them same and in his surroundings, but in other occasions is by the fear to that his value was not very represented ".
Of Bruyne has not been the first in not resorting to agents
Already before the Belgian, other players had opted by not requesting the services of an intermediary to the moment to negotiate with his club. One of them has been Míchel González: "I Understand the of Of Bruyne. In my period was when it started everything. To Butragueño, for example, began to carry him his brother. But I thought that it did not do me fault because had very clear that wanted to be still in the Madrid and for this did not do fault a representative. It spoke it with the president and negotiated ".
Besides, the new technologies have allowed the use of digital platforms for the sportive negotiations, like the case of the application PlayerLens, that offers similar services to the ones of an agent, in addition to collecting all the necessary information so that both parts have very clear the reasons that justify the cost of the player in question, as well as a clearer panorama on his performance.
