Javier Tebas, presidente de LaLiga


A new era begins! LaLiga officially changes its name and logo

Published:3/07/2023 - 21:59h

Updated:3/07/2023 - 21:59h

As announced at the end of last season, LaLiga has officially changed its main sponsor and, therefore, its name. It will be renamed LaLiga EA Sports for the First Division and LaLiga Hyperemotion for the Second

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From this Monday, LaLiga begins a new era. It has confirmed the change of name, image and lemma. Already in the last day of the past edition had desvelado that would happen to carry the 'surname' of EA Sports and that the lemma would happen of "is not football, is LaLiga" to "the strength of our football". Now, they have presented all the details with which the Spanish competition will give to know in the next five years.

EA Sports Has become the main sponsor and 'title sponsor' of the tournament. For the maximum category, repeats the case of the Bank Santander regarding the name (LaLiga EA SPORTS) after the agreement reached, by the next five years, at a rate of 150 million euros, 30 'kilos' in each season. The big surprise has been for the Second Division, whose name will become LaLiga Hyperemotion, the technology used in the video game EA SPORTS FC with which the user enjoys of experiences much more realidas.

New stage for the Spanish football

"Today we initiate a new was that it goes to suppose a revolutionary change so much for the Spanish football as for the industry. And we do it surrounded of clubs and strategic partners like EA SPORTS, without which at all of this had been possible. Together want to offer a better football for the society and a better society for our football", has declared Javier Thebes, presidentem after it announced the definite change of name.

Also it is necessary to highlight that LaLiga Promises has happened to call LaLiga FCFutures, doing reference to the program of the company that works with the infancy, whereas the eLaLiga now carries by name LaLiga FCPro. The only that keeps without change is LaLiga Genuine, whose official sponsor keeps on being the Bank Santander.

Changes in all the senses in LaLiga

In addition to the name, logo and lemma, will change the patches of the T-shirts and television transmissions. From LaLiga have indicated that "the new agreement looks for the integration of the physical world with the virtual, supposes improvements in the transmissions and the commitment of both companies with the basic football", had explained. "This transformation of mark also goes through to build an only musical universe, with an own identity ranged with the values of the mark. Like this, the start of the parties has an own sound much more versatile, with his own declination to adapt and change to distinct surroundings and moments, all they easily identifiable, that turn around a same audible universe".

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