ACCORDING TO YOUR MARKETING MANAGER
Endrick, the new 'jewel' for sponsors
Published:10/12/2022 - 19:41h
Updated:10/12/2022 - 19:41h
Very close to closing an agreement with Real Madrid, Fabio Wolff, owner of Endrick's image management agency, has indicated what his impact could be in terms of marketing.
Endrick Felipe Moreira of Sousa keeps on being one of the most wished players of the European market. At present, the Real Madrid has advanced significantly in his formalities to carry him to the Spanish capital once that it reach the majority of age, while it continues in the Brazilian football causing a strong impact mediático. Like this it has analysed it recently Fabio Wolff, founder and owner of the company that has his rights of image.
In an interview for the newspaper 'ACE', Wolff has compared the repercussion that is having Endrick with the cases of other sportsmen of elite recognised to world-wide level, to the time that projects which type of agreements expect in the future: "Have clear the model that want for Endrick. Few marks, eight in total at most. It is something to the style Rafa Nadal, Federer or Cristiano. We want multinationals with weight that contribute to Endrick true histories. Endrick Is a diamond inside and out of the field, a diamond that it is necessary pulir with a lot of care".
Likewise, it has indicated that from the agency, Wolff Sports & Marketing, do not wish that these pacts only limit to the economic profit, but they go further in his impact: "we do not want that only it treat of a monetary exchange, but there is a 'storytelling' behind, that have to see with him. We want marks with a lot of strength of association to build together a history. Rafa Nadal has done it very well, for example, with Kia, Telefónica, Nike or Mapfre".
For Wolff, is more important to have few patrocinantes of quality that go increasing the wallet with more names with a lower contribution, as it has occurred in the case of the figures mentioned: "All, relations that have lasted in the time. If you increases a lot the number of sponsors, in reality is diminishing the opportunities to build good associations. The people finishes by not knowing of which product is ambassador the player".
Arrepentido For happening of Vini
They have been varied the sportsmen that have called to the door of Wolff; between them, Vinícius Júnior, a case that the founder ensures to feel arrepentido: "Five years backwards came to look for me Frederico, that is a different employer, a visionario of the football. He knows and has references of our work. And it wanted to do a positioning of image for a boy that he had in the Flamengo. And this boy was Vinícius Júnior. In that moment my company had a lot of open fronts, things very determinate and was not a timing good for us. And I refused the proposal. Me arrepentiré all the life".