The FC Barcelona prepares to receive during this month of winter to two signings of campanillas, Philippe Coutinho and Yerry Mina. By the first of them ultimarán the negotiations this week to close his arrival what before, whereas the entrance of Yerry Mina to the Camp Nou will go directly tied to the exit of Javier Mascherano course to the Chinese football.
In this coyuntura, when Yerry Mina finish recalando in the Barça, if finally it does it along this month of January of 2018, the FC Barcelona will be able to of this way go in of full in the Colombian market, taking into account that up to now it has not had to any player of said country in the first team, along the history of the club.
It is thus that the potential mediático of Yerry Mina could repercutir in big profits for the FC Barcelona. The entity culé would happen to form part of a potential market of 48 million inhabitants, that in the actuality is not in the highest places of countries in the reports of mark offered by the Barcelona club.
A new stage, in definite, that will serve to improve the sale of T-shirts and besides will allow to expand the wallet of sponsors and attain commercial agreements in Colombia. The fact that the signing of Yerry Mina go to produce besides by so only 9 million euros ensures the success of the operation, since only with the sale of T-shirts of the footballer could amortise.
James Rodríguez and the Real Madrid, a mirror
We remember that, as it published a report of 'Euromericas Sports Marketing' does some years, when James Rodríguez fichó by the Real Madrid in 2014 sold in Colombia 300.000 his T-shirts in the first 48 hours, and in 2016 the cafetero so only was surpassed by Cristiano Ronaldo in T-shirts merengues sold in his country. With Yerry Mina could happen something alike.