ADVERTISING ON THE SLEEVE OF THE T-SHIRT
Barça will win 9 million euros thanks to a new 'sponsor'
Published:10/11/2021 - 16:13h
Updated:10/11/2021 - 16:13h
FC Barcelona has already agreed that Chiliz will fill the void of Beko in the sleeve of the shirt. This brand will leave 9 million euros for this sponsorship that could be official in the coming days
Beko Will leave to sponsor to the FC Barcelona in the sleeve of his T-shirt and his place will occupy it Chiliz, that are the creators of the Fan Tokens and of the platform Socios.com, that form part of the Official Partner of the Barça from does several years. This agreement still is not official, but as 'Sportive World' all is signed and the announcement could arrive this same week.
Between the Thursday and the Friday of the past week was when it closed this deal that will leave 9 million euros of income for the club. If it still has not confirmed officially it is because the agreement reached in the middle of the signing of Xavi Hernández. The Barcelona entity did not want to subtract him leadership to this union with Chiliz, by what is waiting for the ideal moment to announce it.
This mark will sponsor to the Barcelona until June of 2022 with an option to prolong the agreement in case that both parts want to do it. Therefore, can that inside some months renegotiate the conditions in case that the Barça was in disposal to ask more money by his sleeve. For the moment, this will cost him to Chiliz 9 'kilos', although it expects that the campaign that comes this advertising can leave more money in box.
It fits to remember that Beko had been up to now the attendant to sponsor the sleeves of the T-shirts of the Barça. However, this Turkish company decided to bet only by the clothes of training in the agreement that reached with the culés does some months. The mark happened to pay 19 million euros to pay only 10 because his name appeared in the centre of all the clothes of training.
Valencia and Inter also have an agreement with Chiliz
It is necessary to stand out that Chiliz also sponsors to Valencia and to the Inter of Milan, two important teams in his respective Leagues. Nevertheless, in the case of the interistas and of the valencianistas, the mark has 'bought' his T-shirt to all the effects and the advertising appears in the centre of his elastic. In the Barça, by against, will appear only in the sleeve, therefore it has paid less money.
