Joan Laporta in a press conference

IN AN ADVERTISING CAMPAIGN

'Lidl' laughs at Laporta for Barça's 'levers'

Published:22/09/2022 - 02:54h

Updated:22/09/2022 - 02:54h

Joan Laporta's financial 'levers' allowed FC Barcelona to emerge from the economic crisis in the summer and the 'Lidl' supermarket chain took advantage of the popularity of the club's famous financial solution for an advertising campaign

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Joan Laporta has been one of the most important names of the last market of European signings. When the FC Barcelona seemed condemned to another summer without signings rutilantes by his financial problems, the president culé achieved the approval of the partners to activate the 'crowbars' that allowed to the club sell part of his heritage in return of more than 800 million euros.

From then it has popularised the term 'crowbars' and the network of supermarkets Lidl' did not want to leave happen the opportunity to use it in his last advertising campaign. "To prepare for the market of winter", published the supermarket in Twitter with a photography of a set of crowbars in offer by 12.99 euros. The publication obtained thousands of 'likes me' within a matter of minutes and was shared more than 1.500 times in the social network.

Lidl Stiftung & Co. KG, more known by his commercial mark 'Lidl', is a chain of supermarkets of German origin with wide presence in Spain. The jocosa publication on the set of crowbars and the allusion to the Barça only published in Twitter, shelving to the official account in Instagram of the supermarkets. The commercial chains already begin to launch his advertisings for the winter, although recently it begins the autumn.

It will depend the Barça of the 'crowbars' in winter?

During the summer, the group blaugrana was one of the clubs that more spent in signings, with a total investment of 158 million euros, including the incorporation of Pablo Tower, which produced before the end of the 2021-22. In principle, the club does not contemplate a high investment in winter and trusts that, with the players that has Xavi Hernández to disposal in this moment, will be sufficient to litigate by the three titles this season (League, Glass and Champions).

However, what no descarta is one or several exits, which could carry to the club to manage, maybe, some new reinforcement in January. In 2022, the club fichó to Ferran Torres, Pierre-Emerick Aubameyang and Adama Traoré, in addition to Dani Alves, for encarar the second part of a very complex season, marked by the exit of Leo Messi. In case to require wintry reinforcements, will be necessary to activate more 'crowbars'? The supermarkets 'Lidl' already have followed suit with a successful advertising.

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