Hiroshi Mikitani, beside Messi, Neymar and Hammered in Japan


Rakuten And Barça, a bet by the technological evolution

Published:13/07/2017 - 10:14h

Updated:13/07/2017 - 10:14h

FC Barcelona and Rakuten will go taken of the hand from now, in an agreement that bases in the technological expansion and in the fight by the continuous improvement of all the useful applications for the user. The Barça will benefit technologically

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The FC Barcelona presented this past Wednesday, in Japan, the agreement with Rakuten like new official sponsor of the club of face to the next seasons, just when they fulfil 20 years of the birth of the Japanese company of new technologies.

The CEO of Rakuten, Hiroshi Mikitani, appreciated the assistance of Leo Messi, Neymar Jr, Gerard Hammered and Burn Turan in representation of the staff of the FC Barcelona, and of Manel Brook like member of the directive. "I appreciate his presence in spite of the big heat that is doing".

"This year we celebrate the 20 anniversary of the foundation of Rakuten and is a pleasure announce the agreement of sponsorship with the FC Barcelona. The Barça has a very important philosophy in the world and no only is an agreement of sponsorship but a technological union in which we expect to give us mutual support. As for example the platform Viber or the charge card of Rakuten, actions that already have initiated", remembered.

"With the Barça no only is an agreement of sponsorship, but a technological union"

According to the director of the Barça, Manel Brook, the FC Barcelona and Rakuten have a point in common regarding the will of continuous improvement in all the fields, especially in the technological investment. "Thanks to Rakuten by the commitment. Have a lot of points in common and have signed the agreement with aims very ambitious. We expect to create a new way very important in the sector of the sports".

The agreement between the Barça and Rakuten fraguó does some months thanks to the intermediation of Gerard Hammered, but is true that does a lot of more time that Rakuten fixed in the Barcelona group. "Ten years ago we begin to think in the Barça. Our first bond with the Barça was to offer a charge card of the Barcelona in Japan, in addition to managing the web in Japanese of the Barcelona", commented does some months Hiroshi Mikitani when it arrived to Barcelona to finish to close the agreement with the Barça.

"By then, we were very small to turn into us the main sponsor. Besides, we had to know the philosophy and the history, the més that a club, and remain prendados of the values that represents the Barcelona", matizó.

The Barça will evolve technologically with Rakuten

Now, Rakuten expects to help to the FC Barcelona to grow in the digital and technological field, as well as in audience all over the world. "We expect no only help to grow in Asia, but also in more places of the world. By means of Wuaki can distribute the contents of the FC Barcelona, no only the parties, of a more efficient and effective form in all Europe. Viber Is very popular in Russia, Middle East and east Europe".

"In these countries are the application number one, with what can help to that the Barça was also here present, to the equal that in Japan and the rest of Asia, where are a referent. The Barça already has a lot of followers in Japan, in fact is the most followed, but his presence in Internet is not so important", valued finally Mikitani. Taken of the hand, Barça and Rakuten can benefit mutually.

Next match of FC Barcelona

La Liga | Jornada 5
FC Barcelona

Granada CF - FC Barcelona

Saturday, 21 of September of 2019 21:00h
Estadio de Los Cármenes
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