FC Barcelona shirt for 2022-23. Photo: @FuriaCule20 on Twitter


The bid for the left sleeve of the Barça shirt adds a new competitor

Published:11/06/2022 - 20:00h

Updated:11/06/2022 - 20:00h

FC Barcelona remains attentive to offers for the sponsorship of the left sleeve of the culé shirt. This week a new competitor has been added. 'WhiteBIT', a cryptocurrency company whose offer has surpassed OneFootball

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The directive of the FC Barcelona follows working in activating the famous 'crowbars' that allow to the club go out of his current financial problems. This week, the Barça could close a new advertising agreement that will allow him ingresar near of 20 million net euros in return of the space in the left sleeve of the T-shirt culé. From the exit of Beko in 2021, the club has not had sponsor secondary in the T-shirt of the first team.

In this sense, 'Sportive World' ensures that the company of Ukrainian origin 'WhiteBIT' has surpassed the initial offer of OneFootball for lucir his mark in the left sleeve of the T-shirt of the Barça. The skilled company in the exchange of criptomonedas already would have obtained the approval of the directive and the agreement would be announced this same week. Previously, the multinational OneFootball carried the forward in the negotiations.

The skilled company in the production of contents futoblísticos on line had clear advantage on other companies of renown like the airline Turkish Airlines and the portal 'Polkadot', also specialised in the trade of criptoactivos. Finally, the club aims to finish bending by the market of the technologies blockchain with WhitetBIT, whose logo would accompany to the of Spotify from the summer in the clothing of the first masculine team.

The agreement between the Barça and his new sponsor alternative aims to close by four or five seasons at a rate of some 20 'kilos'. Previously, Beko credited 19 million annual euros by seven seasons (2014-2021, 8 'kilos' in the last campaign by the pandemia) and Joan Laporta does not want to close an agreement by less than what the Turkish company paid eight years ago. Of this way, the club will complete the sponsors in his T-shirt, which has in these moments to Spotify and ACNUR-UNHCR (High Commissioner of United Nations for the Refugees), that will replace to UNICEF in the rear part from July.

Chelsea gives the 'example' to the Barça

The group of Stamford Bridge closed does several weeks a new advertising agreement by a sponsor for the left sleeve of his T-shirt in return of 23 'kilos' net to the year. It treats of the Chinese portal 'WhaleFin', also specialised in the traffic of criptomonedas. With this, Chelsea will be the club of the Premier League that greater income perceive by the sponsorship of this part of his T-shirt. With so much financial urgency, an injection of similar capital will be a great help pair wing management of Joan Laporta in Camp Barça.

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