The pressure of nike and adidas, key to recess the sanction to luis suárez

Nike and Adidas, keys to recess the sanction to Suárez

Nike and Adidas, keys to recess the sanction to Suárez

Published:8/08/2014 - 19:15h


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The big commercial interests that turn around Luis Suárez could have a beneficial effect for the FC Barcelona and the own player in the final resolution of the TAS. Some means ensure that Nike, Adidas or Cougar could exert indirect pressure

As it has published "Daily Goal", the commercial interests that turn around Luis Suárez could finish favouring the early turn to the terrains of game of the Uruguayan forward of the FC Barcelona, exerting a species of pressure mediática and advertising on the TAS so that it recess the maximum possible the sanction imposed by the FIFA to finals of the past month of June. The money of the interests of companies of world-wide size like "Nike", "Adidas" and "Cougar", that represent to the FC Barcelona, to Luis Suárez and to the own International Federation of Football, could have repercussion in the final resolution that go out to the light in the next 48 hours.

"Adidas" Is the official sponsor of Luis Suárez and pays him more than 2,5 million euros to the year, whereas it also is joined wing FIFA from does more than 40 years with a contribution of some 75 million annual euros according to data no official collected by "Daily Goal". "Nike", on the other hand, pays 30 million annual euros to the FC Barcelona waiting for that both parts renegotiate the conditions of the agreement that joins them. When Luis Suárez bit to Giorgio Chiellini, "Adidas" did to see that it posed terminate his agreement with the player, but finally forgave him. "We go to be followed working with Luis Suárez", said the director of the company, Herbert Hainer, alleging that it was a lot of the "pressure that have the players during a Glass of the World".

It is not safe that the more than 100 million euros that float around the sanction of Luis Suárez adding the commercial bonds of the three sportive marks, with "Cougar" like official sponsor of the selection of Uruguay, finish affecting in the final decision of the TAS. However, it would not be at all descabellado think in that said pressure could be key in a possible discount no so much of the nine parties that has to remain inactivo with the selection, but in the time of suspension.

Carlos Domínguez

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