IN FRONT OF THE FINANCIAL PROBLEMS
The Inter will change of shield and name at the beginning of March
Published:20/01/2021 - 13:21h
Updated:20/01/2021 - 13:21h
The Italian press gave to know that the FC Internazionale Milano would pass to call simply Inter Milan. The information has been denied by a leader of the club, the one who ensures that only there will be a refreshment of image to reinforce his bows with the city
The economic difficulties sharpened in the last years have caused that a lot of teams see forced to promote substantial changes. One of them is the one of the Inter of Milan, that on 9 March will celebrate the 113 years of his foundation with a substantial modification in his logo and, as they sustain some means, a change of name.
In accordance with The Gazzetta dello Sport, the team will lose his historical denomination "Football Club Internazionale Milano" and will use a more simplified name: "Inter Milano". The change would have like end attract investors and establish a new bond between the institution and the city.
The publication generated airadas critical by part of the fans interista in the social networks. However, the adviser delegated of the team nerazzurro, Alessandro Antonello, denied the change of name in statements for ANSA (Agenzia Nazionale Stampa Associata). It ensures, besides, that the club finds working in a project of marketing based in the historical values of the institution, by what only contemplate a change of image.
The Inter renews his shield, sponsor and stadium
Along the history, the shield of the team lombardo has suffered light modifications. However, the most recent change aims to a style more minimalista and will suppose a total renewal of the insignia, that no longer will save similarities with the designed by Giorgio Muggiani in 1908.
In the new image disappear the "F" and the "C", leaving only the "I" and the "M" crusades in blue on black bottom, giving him a more corporate appearance that sportive, similar to the modifications that did the Juventus in 2017 and the Hellas Verona does a year. From Italy inform that the new shield already would have been used by some players and will be promoted in a campaign by part of figures recognised tied to the Inter.
Regarding the change of sponsor, Pirelli no longer will stamp his logo in the T-shirts of the team. The recognised marries manufacturer of tyres will give step to the Chinese real estate Evergrande. Besides, the club has planned the construction of a new stadium that will be inaugurated in 2024, a project of more than billion of euros, that also will share with the Milan, his historical rival in the Derbi della Madonnina. Bombazo In the international football.
