The FC Barcelona shirt during the last Clásico of the League


Barça will debut a sponsor in the LaLiga Clásico

Published:7/03/2023 - 21:57h

Updated:7/03/2023 - 22:29h

As in the last Clásico in the League, FC Barcelona will have a new sponsor when it hosts Real Madrid on March 19. On this occasion, the shirt will display the logo of the Catalan singer Rosalía

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The agreement signed with Spotify the past summer establishes that, for some parties, the FC Barcelona lucirá a sponsor alternative in his T-shirt, as they confirmed 'RAC1' and 'SPORT'. This will be the case of the next Classical in LaLiga, where the elastic culé lucirá the logo of the Catalan singer Rosalía, Spaniard with greater quantity of reproductions in the country during the 2022.

In the Classical contested in Santiago Bernabéu the past 16 October, the Barça lució the logo of a sty that characterises to the rapero Canadian Drake. It was the first time from the beginning of the pre-season 2022 that the T-shirt blaugrana lucía a sponsor different to the of Spotify, a case that will repeat in the next party like venue of the group directed by Xavi Hernández.

The Barça expects to improve his luck with the logo of Rosalía

In this opportunity, the sty of Drake did not bring luck to the FC Barcelona, as the Real Madrid finish winning the party by 3-1. Ferran Torres discounted by the culés in the complement, but the ones of Carlo Ancelotti already had taken advantage in the first part with so many of Karim Benzema and Federico Valverde. On the end, a penalti of Eric García on Rodrygo Goes allowed to the Brazilian clear the party.

This is, for the moment, the only white victory on the Barça this season, since the group blaugrana took revancha in duplicate in the final of the Supercopa Spanish and in the gone of semifinals of the Glass of Rey. In Arabia, the ones of Xavi gave back the marker of the Bernabéu (1-3) with stellar performances of Gavi, Pedri and Robert Lewandowski. The past week, the triumph was by the minimum (0-1) product of a goal against of Éder Militao.

The T-shirts with sponsor alternative follow without commercialising

Up to now, the T-shirt with the logo of Drake has not gone on sale and, probably, neither do it immediately the one who will carry the logo of Rosalía. In this sense, it will be necessary to expect which of the imagenes distinctive of the Catalan singer will show the T-shirt. The true is that, for the most important parties of LaLiga, this strategy of merchandising will be increasingly used, as it did it the Athletic of Madrid does two decades by his agreement with Columbia Pictures.

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