Javier Thebes, president of LaLiga

FIVE YEARS OF AGREEMENT

LaLiga Achieves a historical "agreement" with Movistar and DAZN

Published:14/12/2021 - 07:21h

Updated:14/12/2021 - 07:22h

LaLiga Sold his rights of transmission for the next five years to Movistar and DAZN

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DAZN And Movistar will be the platforms of payment commissioned to transmit the parties of LaLiga in the lapse comprised between the seasons 2022-2023 until the 2026-2027, with a payment of 4.950 million euros that represents a "historical agreement" when considering the current situation that lives in the middle of a world-wide pandemia.

The big "lucky" of the negotiation is Movistar, that awards five parties of each day and besides has three complete days that do not specify which will be; by his part DAZN will complete the others five meetings of each date. In the case of both companies the rights apply for the residential market of Andorra and Spain.

For the moment they remain slopes the batches that correspond to LaLiga Smartbank, the channel Horeca and the party in open, always in relation to what published LaLiga in his communiqué by social networks to announce the agreement, that besides consider it like a project of stability and balance by his length. The remaining transmissions will go in in contest in March of 2022.

Extension

LaLiga Is a product that sells well of face to the foreigner by the presence of Real Madrid and Barcelona, but the quantity of pertinent players of Sudamérica and Africa do that the spectrum grow of considerable way regarding the interest of the viewer, that in these places has a rating of success.

Specifically with the public of Latin America and United States also there is big approaches with distinct companies to achieve an agreement of transmission in these territories. The exit of Messi and Neymar in the last years meant an escape of considerable viewers.

The profit?

To the margin of what can suceder with the Barcelona by the incógnita that represents his staff regarding the market, economy and injuries, the Real Madrid promises a summer moved for the 2022, if it is that it does not begin for this same market of winter. The white team has in the diary appoint like Mbappé, Haaland, Pogba or Rudiger, by what the arrival of stars that would do to sell the rights very by on would finish favouring to the companies that finally do in this moment with the transmission.

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