ALREADY IN THE MARKET
POLL: What seem you the new masks of the FC Barcelona?
Published New:26/05/2020 - 17:50h
Updated New:26/05/2020 - 17:56h
Since this week are on sale the new protective masks of the FC Barcelona, of distinct modalities and colours, with which the club pretends to generate an extra income
They say that all misfortune is also an opportunity, and in half of the terror and the depression of the citizenship owing to the pandemia of the coronavirus, the FC Barcelona can take advantage of to fill of colour one of the pieces that, definitely, more will carry of here to final of year: the mask. The club already has put up for sale the protective masks of the Barcelona mark, that can buy from this same week so much in the Barça Store of Passeig of Gràcia, in Barcelona, as through the platform of e-commerce.
But, it hits the FC Barcelona with this strategy of marketing? It was clear that the marks sooner or later went to take advantage of the opportunity to attack a new market, the one of the masks, that can that it have arrived to remain more time of what expect. However, they are not few those who do not agree with to use something so grave like a pandemia for lucrarse economically.
And you, what think? From 'FCBN' want to know the opinion of our readers about the launching of the new masks culés, to end to know which is the majority posture of the barcelonismo in this question. There will be the one who was loved with the bet and already have his masks blaugrana home, whereas others will take it to him with more indifference and, the other, will not be in favour to commercialise a product like east.
It does hardly some weeks, the protective masks were so requested in Spain that big part of the population hardly had access to them. Now that they already abound, some marks take advantage of to generate 'stocks' own that serve to expand his name even more and, of course, generate income. The FC Barcelona knows that it will lose a lot of million euros this year 2020 by fault of the coronavirus, and from here that it look for formulas like this for paliar, although it was mínimamente, the negative consequences of the pandemia to economic level.
The television announcements explode the coronavirus
In the field of the television advertising, the big majority of big marks have entered lemmas of autoayuda and of clear reference to the coronavirus in his announcements, by means of andstrategias 'pull' in which they look for an emotional connection with the viewer to encourage him, indirectly, to that it buy his product.
And some histories and advertising lemmas that have appeared recently aúnan creativity and tenderness, is true, although under them hides a layer of interest of the own anunciante for selling his product, as if it was an iceberg. You agree with this type of strategies, or consider that they mark the field of the advertising? By the contrary, many will think that it treats of logical strategies and that, since the world is world, the human being takes advantage of the opportunities that cross him on the way to prosper. The debate is opened.




