Lionel Messi, in a party in front of the Lens

It REPRESENTED 60% OF THE T-shirts SOLD

'Messi Effect': PSG multiplies its income thanks to the presence of the '10'

Published:24/06/2022 - 17:52h

Updated:24/06/2022 - 18:28h

The first season of Messi in the PSG unsolved so well as it could have believed recently less than a year backwards. In the individual and community did not achieve the sportive aims, although yes the commercial

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The signing of Leo Messi by the PSG, after his exit of the Barça, went the bomb of the past summer. No only because it left to the club to the that seemed that it would be tied all his career, but because it decided to leave to the millionaire project in Paris, the only or of the few that could assume his index card.

The Argentinian landed in the main gala and, as it was to expect, began to revolutionise the market futbolístico. The dates do not mention: The PSG has had an income 'record' of 700 million euros this season, largely thanks to Leo.

Between him and Mbappé have been a monetary catchword tremendo. Also Neymar, obviously. And now with the renewal of Kylian have not done but increase the expectations. "We have seen sure a growth in areas where could arrive to agreements from among 3 to 5 millions and now are between 5 and 8, by what the impact is considerable", comments Marc Amstrong, director of sponsor of the PSG.

The landing of Leo has meant the entrance of 10 new agreements of sponsorización. It has increased 13% the profit in this section, only by the mere presence of the '10' Argentinian. Perhaps the more impactante is the subject of the sale of T-shirts. They sold for the first time more than one million, 60% of which with the '30' of Messi.

The moment is now

Messi signed agreement with the Parisians until 2023, what could mean that the second season of the forward in the PSG, serious also the ultima. Fulfilling his 34 years, the player could decide change again of airs the following summer by what the club Frenchman, in year of World-wide besides, will treat to take out all the benefit that can to the presence of the best player of the history of the Barça.

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