Piqué's Davis Cup wanted to "make a lot of noise" with the canvas in Madrid

Madrid dawned this Friday with a big banner in the Big Road for publicitar the Glass Davis of Gerard Piqué. In the canvas reads that "in Madrid are of right and of reverse", doing a game of words with the tennis, but also with the recent elections of the Community of Madrid. Finally, the strategy has had better results of the expected and has gone back viral in the social networks.

With the banner, looks for give him diffusion to the Glass Davis, that sand will contest in Madrid, Innsbruck and Turín between 25 November and on 5 December of this year. In an interview to 'Sportive World', Marc Carrión, director of marketing of Kosmos, the company of Gerard Hammered, has commented that "we wanted to do a lot of noise and that speak of the Glass Davis", adding that "the sentence arose of the conjoint work with the agency Smäll, one of his proposals inspired us and from our team went out the sentence that us enamoró to all".

Regarding the paper of Piqué in the preparation of the campaign, explained that "Gerard, like president, is to the so much of all what do in the company. At the end we teach him three proposals and enamoró of the same that had liked us to all and encouraged us to launch it".

? Gerard Hammered hangs a canvas in Big Road to promote the @CopaDavis

? "In Madrid are of right and of reverse" pic.twitter.com/kaa3whw1if

— Sportive carousel (@carousel) May 14, 2021

Fulfilled the aim

Carrión Also has explained that with this campaign wanted to generate noise and go back to wake up the interest for coming to an event like the world-wide of tennis. The last edition was in 2019 and in 2020 could not do it by the pandemia, so after long quiet wanted to go back with a lot of strength and notoriety", sentenced.