Coca-Tail, 80 'kilos' to the year for putting his name in the Bernabéu
Coca-Tail, 80 'kilos' to the year for putting his name in the Bernabéu
Published:17/01/2014 - 10:14h
Updated:
The mark of sodas more known of the world, Coca-Tail, would be had to offer 80 million euros to the year to the Real Madrid of Florentino Pérez for sponsoring the club and put him 'surname' to the stadium Santiago Bernabéu. It surpasses the offer of Microsoft
As it has informed 'Euromericas Sport Marketing', Coca-Tail would be had to pay the desorbitada quantity of 80 million annual euros to the Real Madrid with such to sponsor to the team merengue and, besides, plant his name to Santiago Bernabéu (respecting always the one of Santiago Bernabéu). Florentino Pérez would achieve to fund of this form the works of remodeling of the stadium, enciphered in near of 450 million euros in total. The offer of the company of sodas would oust in the bidding to the one of Microsoft, that was had to pay 50 'kilos' to the year.
The strategy, designated 'naming right', treats of the sale of the name of the stadium a multinational and is a quite usual practice during the last years. For the moment already they have done it teams like the Arsenal (Emirates Stadium) or the Bayern of Munich (Allianz Sand), and the FC Barcelona also would be posing said option with the aim to fund the works of the Camp Nou.
