'King' of Europe: Real Madrid leads the ranking of shirt sales

The 'merchandising', sale of T-shirts or the exploitation of the mark are of the most important points of all the teams of football to generate income further of what can achieve inside the terrain of game. The importance has been vital, especially in the last years, and of there that they generate different strategies and achieve alliances to strengthen to the clubs out of the sport like such.

The sale of T-shirts is the road 'fast' and in which the Real Madrid, to day of today, is leader in Europe according to a study of Kiliagon, the global division of the consulting Group Labelium, with data of sales by Amazon. During the season 2021-2022, in which the team trained by Carlo Ancelotti won the Supercopa of Spain, LaLiga and Champions League, the entity madridista invoiceed 3,3 million alone euros by T-shirts.

The difference with his nearer competitors is overwhelming. The Paris Saint-Germain is the second in the ranking, of agreement to the data of Kiliagon, and collected €2,2m during the season, with Lionel Messi like big leading. As it had confirmed the own club before, for the first time in the history reached the sale of one million T-shirts and 60% of them carried the dorsal '30' and the name of the exjugador of the FC Barcelona.

In the third square has remained the AC Milan, champion of the Series To after eleven years, that reached the 1,5 million euros in the season 2021-2022. PPloughs to find to the FC Barcelona it is necessary to arrive until the sixth square, with 700.000 euros of turnover in sales of T-shirts, one of the big consequences of the exit of Leo Messi in the summer of 2021.

The 'details' of the study

The report elaborated by Kiliagon has studied the markets in Amazon of the four leagues of Europe more important: Premier League, LaLiga, Series To and Tie 1, that have income estimated of 12,3 millones of on sale alone euros of T-shirts in said platform. In this sense, in the case of the Real Madrid, the group chaired by Florentino Pérez had an increase of 400% regarding the 2018, when they won also the Champions.

Kiliagon, on the other hand, also has analysed the brutal impact of the consecusión of the titles in the sales, taking in account the comparison between the two previous weeks and back to the triumphs of the Madrid in League and Champions, as well as the one of the Milan with the Italian championship. In the case of the 'rossoneri' the increase was of 231%, whereas for the madridistas was of 166%.