Leo Messi, Lebron James and Cristiano Ronaldo, the most profitable in Instagram

IMPRESSES INSIDE AND OUT OF THE FIELD

Messi surpasses to Lebron and to Cristiano: The most influential in the social media

Published:13/10/2020 - 01:11h

Updated:13/10/2020 - 01:11h

The captain of the Barça, Lionel Messi, is the most profitable sportsman in the social media for the commercial marks, surpassing to his eternal rival in the football, Cristiano, and to the star of the NBA, LeBron James

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The Lakers of Los Angeles proclaimed champions of the NBA for the first time from the 2010, when Kobe Bryant carried them to the highest. This time, with LeBron James at most referent, and the one who also was chosen as 'MVP' of the final. To his time, Cristiano Ronaldo continues in the elite of the European football and finish to revalidate like the better player paid of the Series To.

However, Leo Messi is above the rest of sportsmen, at least like the most influential in the social networks. Besides, in the last months the research of his name in Google increased to consequence of his intention to abandon the Barcelona.

The rosarino has turned into the "favourite" of the commercial marks to promote his products and services. Of agreement to an investigation carried out by the company Nielsen and SportsPro, that studies to the sportsmen that are more profitable for the marks, Leo Messi is the most influential.

The study analyses to six thousand sportsmen in 21 sportive disciplines different and measures so much the number of followers in the social network Instagram, like the importance of the same (geographic affinity, of gender or thematic), as well as the conversation that generate his publications and the economic return that gives to the sponsors.

Numbers of Messi out of the field

Although inside the terrain of game Lionel Messi is a referent of the game, is it also out of the field. The captain culé has more than 167 million followers, that increased 27% during the last year. Although Christian surpasses him in followers, with 240 millions, 37% of the publications of Leo are sponsored, what does him lead the classification of Nielsen and SportsPro with 115 points. The puntaje does reference near at hand, importance, resonance and economic return of the posts.

In the list, follow him Cristiano Ronaldo, with 113 points, the star of Los Angeles Lakers, LeBron James (110), the player of cricket Virat Kohli (109), the tennist Bianca Andreescu (107) and the ex player of the Barcelona and forward of Paris Saint-Germain, Neymar Jr, with 107 points. In inferior positions, finds the mate of Messi in the Argentinian selection and midfield player of the Juventus Paulo Dybala, the mediapunta Belgian of the Real Madrid Eden Hazard, or the French forward of the PSG, Kylian Mbappé.

Messi goes back to smile with Argentina

 

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