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In depth: The company that will acquire 25% of Barça Studios

Published:1/08/2022 - 16:09h

Updated:1/08/2022 - 16:10h

The crypto asset exchange company will acquire a quarter of Barça Studios. The organization mainly focuses on the trading of Fan Tokens

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In the middle of the economic problems that has crossed in the last years, the FC Barcelona has had to resort to the sale of an important part of his active to keep the accounts of the club in black numbers, as well as to make some movements in the market of signings and adjust to the rule of the 'fair play financial'.

After yielding part of his television rights to Sixth Street, the Catalan entity has reached an agreement with, that now will be the owner of 25% of Barça Studios in return of 100 million euros. This sale distinguishes of the previous, since this percentage of participation will be definite and will not have a period limited.

What is

It treats of a pertaining company to the Group Mediarex devoted to the exchange of tokens or fungible (NFT), focused in the world of the sports and the leisure. Besides, it has the backrest of several clubs to world-wide level, like the Arsenal, Athletic of Madrid, Galatasaray, Inter of Milan, Juventus, Milan, Paris Saint-Germain and Rome, among others and has to Lionel Messi like one of his main ambassadors.

One of his main activities is the trade of Fan Tokens, coins or index cards that the fans can purchase in return of some profits of participation; for example, to the moment to take some decisions related with the institution. In fact, this platform served like intermediary in the election of the sponsor social of the T-shirts of the Seville.

The signature has gone winning space in distinct markets and has the mission to continue expanding, according to his CEO, Alex Dreyfus: "(we Want to) cultivate the loyalty and monetizar to nuestos million global fans. This will be essential for the big sportive organisations in the next years, as also it goes it to be his capacity to create new sources of digital income, since the traditional roads are already very saturated and the margin of growth is very small".

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