Joan Laporta during the presentation of Adama Traoré

WITH LOSSES OVER 20%

The Barça brand, one of the most affected by the health crisis

Published:3/03/2022 - 18:49h

Updated:3/03/2022 - 18:49h

With 28% in losses, Barcelona is positioned as one of the most affected brands since the outbreak of Covid-19 at the beginning of 2020. The report estimates that this is due to repercussions directly caused by the pandemic

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In spite of that many of the activities to sportive level restarted of partial way to finals of the year 2020 and starts of 2021 with the flexibilización regarding the measures of confinement decreed by the authorities owing to the pandemia of the coronavirus, the pandemia continues having serious economic repercussions, that affect especially to the FC Barcelona.

In accordance with the report of 'Interbrand' on the best marks of the past year, the mark Barça has been one of the most struck when registering losses of a 28 %. According to the publication, this has to "fundamentally, to the economic impact caused by the pandemia and no so much to factors directly associated to the mark like active intangible".

Big marks affected by the Covid-19

Likewise, it sustains that of the 30 stronger marks of Spain, the value has lost around a 57 % after the Covid-19 began to propagate to beginnings of the year 2020. Other big prejudiced have been Cruzcampo, Crash Galicia, DIA, El Corte Inglés, Zara and Movistar, presenting similar red numbers to the ones of the Barcelona.

Precisely these two last occupy the two first places like the better marks valued to national level. In the case of Zara, indicate that this "follows virando to a positioning more premium as it reflects the collection Atelier, the first line for the virtual universe AZ Collection, or his incursion in cosmetic with Zara Beauty. The challenge now goes through to move his leadership to the field of the sustainability and the circular economy".

Whereas in the case of Movistar, sustain that this finds at present crossing a stage of transition "to an ecosystem of services conectadospara position definitively like technological mark, will need to capitalise his value like agent connector in the life of the people during the implantation of the 5G".

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La Liga | Jornada 30
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